Uber will add planes, trains, buses and hotel reservations to the app
With the aim of becoming a “super app”, Uber wants to expand its services to cover long-distance trips for its customers. Rose Dykins Reporting
Uber has unveiled plans to allow users to book train, plane, coach and bus rides, becoming a one-stop shop for door-to-door long-distance travel bookings.
The mobility services app will launch a pilot project in the UK that integrates offers from travel partners (like ticketing platforms) into its app and makes it easier to sell long-distance trips. Details of these partners have yet to be announced, but Uber will receive fees from these third-party travel providers when booking.
Currently, Uber is best known and used for its taxi ride service and Uber Eats, its online food ordering and delivery platform. It is also possible to book boat trips, e-sooters and helicopters through the app. But making the jump into long-distance travel would be by far the most ambitious step since the company launched in 2009.
Talk to The Financial TimesJamie Heywood, Uber’s Regional Managing Director for UK, Northern and Eastern Europe, said: “You can book rides, bikes, boat services and scooters on the app. Uber has been around for a number of years, so adding trains and coaches is a natural evolution.
“Later this year, we plan to integrate flights, and in future hotels, by integrating premium partners into the Uber app to create a seamless door-to-door travel experience.”
According to FinancialTimes, Heywood said Eurostar would be included in the app. He also revealed that flight reservations will be possible through the Uber app from next year and hotel reservations will be an option from 2024.
In recent years, Uber has expressed its ambition to become a “super app” – a single-user platform that provides access to transportation, groceries, takeout, banking and more.
The pandemic has slowed its progress in this area, forcing the company to redirect its efforts towards Uber Eats, as demand for food delivery services has exploded – in the three months to September 2020, Uber saw an increase of 124% year over year. revenue from Uber Eats.
Heywood tolerated the Financial Times: “It’s fair to say that Covid has made it a bit difficult for us to progress as quickly as we would like. With Covid behind us, with this big push towards new modes of transport, we want to signal that this is a lever for very important growth for us in the years to come.
Case study: Gojek
A few years ago Globetrender editor Jenny Southan wrote an article for World magazine on the Indonesian super app Gojek, which also started as a carpooling platform, but in this case for motorbikes.
“The on-demand economy is exploding in this part of the world, thanks to the perfect combination of high smartphone penetration, a burgeoning middle class and a tech-savvy population – Indonesia is Southeast Asia’s largest internet economy, while Jakarta has been dubbed Twitter capital of the world.
“Everyone loves convenience, but in a city where life is always tough – from grocery shopping to picking up your kids from school – Go Jek couldn’t have come at a better time. It’s a necessity rather than a choice.
Founded by Harvard Business School MBA graduate Nadiem Makarim in March 2017, Go Jek received $1.2 billion in investment from Chinese internet provider Tencent (best known for its WeChat app) , increasing the valuation of the on-demand platform to US$3. billion, confirming its title as Indonesia’s only “unicorn”.
“In Jakarta, mobility isn’t just about getting from point A to point B, it’s about having what you want or need coming to you. This is something Makarim has worked hard to resolve. Today, Go Jek is one of more than a dozen verticals in his business, which has now diversified into multiple lifestyle, logistics and courier services, making it the most big in-demand platform on the planet.
“While Londoners, for example, can use Laundrapp to do their dry cleaning or Urban Massage to book in-home treatments, Go Life covers a variety of similar services from one centralized app, so you don’t have to need to log in to multiple accounts.
“Just press Go Clean, to spruce up the house, Go Massage to fix that sore back, or Go Glam so you don’t have to go to the salon. You can even use Go Auto when you need to wash your car or change a tire, without having to go to a garage.
“A technician will come to you. Plus, all payments are made digitally through Go Pay, so there’s no need for cash. In addition to motorcycle taxis (Go Ride), the Go Jek app allows people to order tickets for football games through Go Tix, groceries from Go Mart, and takeout through Go Food, which is now a partner. of 85,000 restaurants. When you are sick in bed, Go Med will deliver medication to the nearest pharmacy within an hour.