Uber to add plane, train and hotel reservations in ‘super app’ push

Uber customers will soon be able to book long-distance trips by plane, train and bus, reflecting the company’s ambitions to become a “super app” for travel.

A pilot project being launched in the UK will integrate offers from travel partners into Uber’s app “to create a seamless door-to-door travel experience”, said Jamie Heywood, regional managing director of Uber. Uber for the UK, Northern and Eastern Europe, in a statement. .

“You’ve been able to book rides, bikes, boat services and scooters on the Uber app for several years, so adding trains and coaches is a natural progression,” he said.

Eventually, Uber will also offer hotel reservations.

Uber will not provide the travel service itself, but will partner with third-party booking agencies to facilitate ticket sales; youThe company will make money by collecting service fees from reservations.

While Uber hasn’t revealed which ticketing platforms it will partner with, it could end up working with big aggregators like Booking.com and Expedia, where Dara Khosrowshahi served as CEO before taking over. head of Uber.

The pandemic fundamentally changed Uber’s business model when it was forced to shift heavily to food delivery to cushion a sharp drop in demand that hit its core ride-sharing segment.

The trip pilot will significantly bolster Uber’s ride-hailing offerings and illustrates that the company is pursuing Khosrowshahi’s goal of transforming the San Francisco-based ride-sharing giant.

Train and bus bookings will be available on the app mid-year, with flight and hotel bookings possibly launching later in the year.

This article is published under license from Bloomberg Media: the original article can be viewed here

Comments are closed.