Hotel bookings by international travelers to Indonesia hit highest level in nearly two and a half years
According to new data from SiteMinder, the world’s leading open hotel commerce platform, hotels in Indonesia are now experiencing their highest volume of bookings from international guests since February 2020.
SiteMinder’s Global Hotel Index, the leading indicator of hotel booking trends and guest arrivals around the world, reports that so far in July, 45% of bookings at SiteMinder’s Indonesian hotels for future stays were made by international travelers – a trend that has been accelerating since February 2022 when restrictions on inbound travelers were eased.
Compared to pre-pandemic, SiteMinder’s Indonesian hotel booking volumes are currently at 88% of 2019 levels, down from a low of just 7% of 2019 levels in April 2020.
Commenting on the data and market recovery, Bradley Haines, SiteMinder’s Vice President of Asia-Pacific Market, said, “With a heavy reliance on international travel, Indonesia’s accommodation industry has certainly felt the impact. global movements restricted more than most in recent years. However, one trait of this period that is represented in this data is the speed at which things can change.
“With thousands of large and small hotel operators in Indonesia contributing significantly to the country’s economy, but have not always had access to the technology we can provide, there is a tremendous opportunity currently waiting for every Indonesian accommodation company as international travel rebounds.
“As the world’s leading open hospitality commerce platform, we believe in the power of technology to not only help Indonesian businesses stay open, but also thrive, as the country welcomes the world back. form offers hotel operators a single place to sell, market, manage and grow their business It provides hoteliers with flexible pathways to start, upgrade or scale their business through award-winning distribution and marketing technologies, support 24/7 and the largest ecosystem of industry-leading hotel integrations, apps, and technology.
SiteMinder, which recently launched the next generation of its platform to better support the hosting industry, has worked extensively with Indonesian businesses over a long period, giving it a unique perspective on the local landscape.
Describing the impact of SiteMinder, Reza Rizky, Head of E-Commerce and Digital Marketing at Citradream Hotels by Ciputra, which operates hotels in Cirebon, Semarang, Bandung, Yogyakarta and Bintaro, said, “I am proud to have been the one of SiteMinder’s very first Indonesian customers, and have been working with the company for over 10 years now. During this time, SiteMinder has been a remarkably stable technology partner, regardless of the circumstances, which has given me a good night’s sleep! What I like the most about their technology is the user experience, it’s very easy to understand. They also have a local team in the area which is a big plus.”
To celebrate the return of international travel to Indonesia and discuss its implications for local accommodation businesses, SiteMinder will host a panel discussion on July 29 at Trans Resort Bali, featuring a panel of CEOs from the local hospitality industry.
SiteMinder (ASX: SDR) is the world’s first open hotel commerce platform, ranked among the technology pioneers to open every hotel’s access to online commerce. It’s this central role that has earned SiteMinder the trust of tens of thousands of hotels, in 150 countries, to sell, market, manage and grow their business.