Hotel bookings and rates for business travel in Europe exceed pre-COVID levels

Hotel bookings across Europe surpassed pre-pandemic levels in June, with recovery rates particularly improving in the past two months.

According to HotelHub, which provides reservation technology to TMCs and their customers, European hotel bookings in June surpassed 2019 booking levels, up 80%, reports

The HotelHub index for the second quarter of 2022 reveals that hotel bookings in June were at 120% of June 2019 levels. In addition, international travel from Europe has steadily increased, reaching the levels pre-COVID, with international hotel bookings in Europe accounting for 41% of all transactions at the end of June, just three percentage points below 2019 levels.

As data from HotelHub reveals, average daily rates in some of Europe’s major cities, such as London and Paris, have also increased on a monthly basis. For example, prices in London in June have already exceeded the same month three years ago, while those in Paris are almost entirely approaching pre-COVID levels.

The average daily rate in London was €310 (£263) in June, increased by €281 (£200) in early 2022, and an average increase of €339 (£241) was seen in 2019. Paris in June has reached $231 (€230), just below the 2019 average of $246 (€245).

“We have seen a significant increase in global hotel transactions by our TMC clients over the past two months, which means volumes have now exceeded pre-pandemic levels. It is also very encouraging to see that international travel to Europe is now more or less back to the same levels as in 2019,” Eric Meierhans, chief commercial officer of HotelHub, also said that this is very good news for the hotel sector and business travel.

However, this is not quite the case for hotels in the United States; while international travel increased, growth declined slightly in May and June, which could be linked to the war in Ukraine, which has been a source of uncertainty, as Meirhans pointed out.

He also said bookings through online booking tools such as Booking and Airbnb increased significantly in April, May and June, which HotelHub experts did not expect.

“We expected companies would need the support and guidance of their TMC to book hotels offline as they navigate the return to travel and ongoing flight disruptions. Perhaps TMC’s current staffing shortages and service issues are pushing companies to use their online booking tool more,” he said. also said.

Data from the European Statistical Office, Eurostat, reveals that the number of overnight stays booked through online platforms jumped 34% in 2021, the main cities being Orléans (55.3%), Oostende (49.6% ) and Lugano (49.1%). percent).

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