Flipkart Foray into Hospitality Industry, Opens Hotel Reservations, Marketing & Advertising News, ET BrandEquity

Local e-commerce marketplace Flipkart announced on Tuesday that it has made a foray into the hospitality industry with the launch of a new hotel booking feature – Flipkart Hotels – on its platform to bolster its offerings. in the travel industry.

The platform said Flipkart Hotels will allow customers to book hotel rooms at 3 lakh domestic and international hotels. Backed by Cleartrip’s API, Flipkart Hotels will benefit from Cleartrip’s deep understanding of customers and travel industries.

“We are excited to launch Flipkart Hotels on the Flipkart app, which will provide access to affordable and convenient hotel stays for customers. Flipkart Flight has been on a path of steady growth in the travel industry since we entered this market. space,” Adarsh ​​Menon, Senior Vice President, Flipkart, said in a statement.

“With Flipkart Hotels, we are reinforcing our commitment to providing a better experience and superior service to our customers across the metros and beyond. With our banking partner’s financial offerings, customers will unlock great value in this segment and improve Flipkart’s capabilities as a preferred one-stop-shop for Indian customers’ travel booking needs,” added Menon.

Flipkart said that with the launch of hotel services, it aims to provide its customers with a host of affordable benefits, including flexible travel and booking policies, easy EMI options, and more. to make travel affordable and economical options, among others.

Available on the Flipkart app, this new platform is supposed to provide a hassle-free booking experience and fast communication through popular messaging apps.

In addition to an enhanced experience and exciting offers, Flipkart Hotels also aims to provide enhanced service to its customers. For the convenience of customers and to provide an excellent experience, a dedicated customer service center has been set up to assist customers with user-related queries.

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