Company Profile Hotel Rates, Seamless Integration and Travel Goals with Performance Max

Google announced a bunch of new travel ads and local features last week. These include the ability to add hotel rates directly to the Google Business Profile, “no-feed integration” for Google Hotel Ads, and Performance Max which uses travel goals.

Google Business Profile Hotel Rates

Google said hoteliers can now add rates and availability to their Google Business Profile. This allows them to bypass technical spreadsheets and file uploads. “Individual hotels that meet the eligibility requirements can enter their rates directly through their Google Business Profile to participate in free hotel booking links,” Google wrote.

Here are the steps to add this:

(1) Sign in to the Google Account used to manage your business profile.
(2) Find your hotel using Google search.
(3) Click on Manage your rates in the booking module.
(4) After accepting the terms and conditions and confirming your booking page URL, you are ready to add your room rates and availability.

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Integration without flows

Google said it supports “industry standard protocols for bringing hotel availability, rates, and inventory online.” Google added that you should “talk to your technology providers to see if they are already able to connect your hotel information to Google.”

Google also said it is “opening up access to Hotel Ads by allowing advertisers to create Hotel campaigns without needing a Hotel Center account in the coming months. This means any Google Ads advertiser will be able to run ads for hotel website using rates.we sourced.”

Max performance for travel goals

Google has extended Performance Max for Travel Goals. Google said hotel advertisers will be able to promote their properties and drive bookings across all of Google’s channels later this year. Performance Max for Travel Goals makes it easy to set up ad campaigns with pre-populated asset groups for each hotel property, with auto-generated images, descriptions, and videos you can review and edit. It also extends your reach to property-specific queries on search, in addition to promoting your hotel properties on Google’s advertising channels that come with Performance Max.

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