Amenities, how to book your trip and more

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Taco Bell superfans got great news on Friday when the Mexican fast food restaurant announced plans to open a resort hotel in Palm Springs. The hotel, called The Bell: A Taco Bell Hotel and Resort, will follow a strict Taco Bell theme that will allow any fan of fast food to dive deep into their waking dreams of once-impossible tacos.

The station will open in August. The “tacoasis” will only be open for a limited time. That’s right, the Taco Bell complex is coming, but it’s not here to stay. Those who wish to have an unforgettable stay at the hotel should be prepared to book a room quickly.

So what exactly can fans of the Taco Bell brand expect from their unique vacation? Marisa Thalberg, Global Brand Director of Taco Bell, explained the vibe that The Bell will be bringing to life. “The bell is the greatest expression of the Taco Bell lifestyle to date. It will be fun, colorful, tasty and filled with more than our fans might expect,” she said in the release. brand press release Friday. “Additionally, just like some of our most sought-after culinary innovations, this hotel brings something entirely new for lucky fans to discover and enjoy.”

A Taco Bell restaurant in Novato, Calif. On February 22, 2018. The chain will open an exclusive resort hotel in August for a limited time.
Justin Sullivan / Getty Images

The Bell will host a variety of entertainment options, all with a “Taco Bell touch”. From chain-inspired poolside drinks – yes, there will be rafts of hot sauce in the pool – to Taco Bell-inspired nail and hair designs, there’s no shortage of entertainment for guests.

Children will not be admitted to the Taco Bell complex. The exclusive stay is only open to hotel guests over the age of 18.

The first day to reserve a room at The Bell is August 9. Reservations for the experience will open in June; curious people can subscribe to the reservations newsletter here.

Taco Bell has long been experimenting with brand expansion, including a unique fashion collaboration with clothing retailer Forever 21, and has even started hosting weddings at its Cantina site in Las Vegas, a Taco Bell extension that offers more. food options as well as alcohol. The Taco Bell Cantinas are located across America.


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